Good web design solves problems, achieves results, and communicates messages effectively. Here at the home office, we've assembled a team that is translating a client's Clarity Brand Study to a brand new website, in just 60 days. It must, of course, support our identified business objectives, and encourage response to our invitations to engagement. To do so it really helps to understand how the human brain processes visual information. Thankfully, that’s quite predictable. Article: Universal Web Design Principles That Improve Usability And Conversion