Let the motion in the shot determine the cut.
As a young man Pablo Picasso was an accomplished classical artist. Then he tore classical art apart and put it back together in a new way. Film editor Sven Pape (he’s cut for James Cameron, Joseph Gordon-Levitt, and James Franco) deconstructs Picasso’s approach and applies it to the art of film. 
Video: What Picasso Can Teach Us About Filmmaking