The ultimate strategy for building your brand Your company’s core values and its purpose are the fundamental building blocks of your culture. When you shape your company purpose around your values, you’re really defining the culture for your business, and its brand. Article: Organizational Culture Is Strategy Office buzz I was thrilled to get an email from a graduate of the very first DIY Brand Camp last week. He's a timber framer, and is a member of the Timber Framer's Guild. He told me they want to both understand their voice in the "bigger housing conversation about high performance buildings", and to "focus on what we are calling 'the craft of business'. So we thought of you." He referred me upstairs and a couple of days later we had designed three, two-day Bespoke Brand Camps. The first is in Portland, OR, in November, so I get to visit my son and attend a conference that was on my radar: Preparing People for Climate Change in the Pacific Northwest. Playlist There are two kinds of people in the world: those who love the Grateful Dead, and those who can’t understand why so many people swoon at such endless noodling. If you’re one of the former, A Long Strange Trip is a must see film. Your only regret will be that that at six 50 minute episodes it’s too short. If you’re one of the latter, this just might shine a light on what all the excitement is about. “It’s the philosophy of leaving yourself open to possibility and leaving yourself open to magic.” - Dennis McNally, longtime Grateful Dead publicist. It’s streaming on Amazon now.  Trailer: A Long Strange Trip