We need more creative solutions to embrace sustainable transformation. This year’s Cannes Lions advertising awards show featured more “Goodvertsing” than ever. But are agencies and marketers treating the biggest issues of our time as just another new trend, as if doing good is simply the ‘new black’? Article: Cannes Lions: Worst Year Ever Was Best Year Yet for Goodvertising Company culture before work Give new hires a chance to connect with the founders and hear about their vision for the company. Help new hires to feel comfortable from the get-go asking questions about where the company is heading. Article: Why MailChimp Doesn’t Let New Hires Work For Their First Week On The Job.