|
Consider that the current state of advertising was a 50-year anomaly. Newspaper and radio are being replaced, ad blocking among consumers is rising 30% annually, and one in five US households has cut ties with their cable subscription. Is this the end of advertising as we know it? Andrew Essex says the spend is not going away, but kiss interruption goodbye. Ads are going to need to get a lot more respectful and interesting. Interview: Andrew Essex, author, The End of Advertising |