Audacious goals require audacious strategy My very first clients, in the seventies, were natural foods companies. I’ve long felt a nostalgic connection to a whole industry of what I knew as very idealistic mom-and-pop  start-ups. So this week’s news of Amazon’s purchase of Whole Foods hit me in the solar plexus. Strategy and business analyst Ben Thompson has done a good job of explaining how this audacious move is only a tactic in a much larger strategy to take a piece of every purchase anyone ever makes anywhere. Article: Amazon’s New Customer