Social media is where your customers are.
Article: 6 More Reasons You Can’t Ignore Social Media Marketing

Conscious working
Jochen Guertler calls himself a design thinking coach. In that role he runs workshops that help people employ design thinking to help establish more innovative and creative company cultures, and as a change management tool in developing future-oriented organizations. He’s identified 10 principles that help him to understand and to share the immense power of this discipline.
Article: Ten Design Thinking Workshop Principles