"Gen Z’s cultural tastes are heralded, maligned and mythologised in almost equal measure. But one stereotype persists above all: that young people are addicted to their phones, keen to live their lives primarily through a screen.

"But is this the whole picture? A survey commissioned by the Booksellers Association ahead of Bookshop Day (on October 12) has found that gen Z and millennials are more likely to buy a book based on a bookseller’s recommendation – in person, in a bookshop – than older age groups: 49% and 56% respectively, compared with 37% of gen X and 31% of baby boomers. Booksellers from around the UK told me this wasn’t surprising – that, in the last few years, they’ve noticed a sharp rise in young readers coming into their shops seeking out human guidance, eager to be in a physical store rather than filtering through AI and influencer-recommended titles online." - Sarah Manavis

Article: ‘I Love the Whole Atmosphere and Can Spend Hours Browsing’: How Did Bookshops Suddenly Become Cool?