Your brand should be so lucky, and so recognizable.
First, high-end fashion brand Balenciaga re-envisioned the ubiquitous blue Ikea shopping bag as a $2,200 over the shoulder status statement. Ikea responded by saying that they are "extremely flattered" by the comparison. The company went on to release a tongue-in-cheek guide to help customers differentiate the 52 cent tote from its more expensive counterpart. Now Los Angeles fashion brands Pleasures and Chinatown Market have made a $38 baseball hat from the Swedish furniture giant's bags, replete with full logo on the brim. Not surprisingly, Ikea isn’t suing anyone.
Article: IKEA's Blue Bag Has Been Reimagined as a $38 Baseball Hat