Putting realities over production values Speaking of brands playing a positive role in promoting tolerance, Heineken’s new “Worlds Apart” campaign is worth watching and sharing. Agency Publicis London found six people with strongly held beliefs—that men are oppressed, that the fight for feminism is far from over; that climate change is real or “piffle”; that transgender people need a voice; that “transgender” is nonsense semantics. Those unwitting candidates were then paired with their opposites and sent together into warehouses, where they found themselves with some instructions to build a piece of furniture: a bar. Once the beer comes out, the fun, and the challenge, begins. Ad Campaign: Hey Pepsi, Here’s How It’s Done. Heineken Takes On Our Differences, and Nails It Rule #1: Define one key message you want your audience to remember. Most people are really nervous about presenting. Good design and prep won't eliminate the flutters, but it will make it more fun for both you and your audience.  Infographic: How to Give a Killer Presentation Some of the best examples of UI design are showing up on eCommerce apps. UI stands for User Interface, and UI is how most digital marketers touch and relate to their audience. In a mobile first world, it's no surprise that the best UI innovations are appearing first on eCommerce apps. Article: Take a Look at the Latest eCommerce Mobile App Design Trends.