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Everyone needs a design mindset. Everyone in your organization designs the product, service, and the user’s experience, not just the people with “design” in their job titles. A CFO makes a pricing decision and changes the product experience. An engineer makes a performance trade-off. A salesperson writes a script for talking to customers. When you accept the reality that design decisions are coming from people without “design” in their job titles, you approach your co-workers differently. Now they’re not just your co-workers — they’re your design team. Article: Everyone is a Designer. Get Over It. |