Commerce, Innovation Most people would not expect to find tasty plant-based foods at a bodega. Hello, opportunity.
Plantega debuted in 2020 as a line of plant-based sandwiches, subs and burritos at three bodegas in the Bronx and Brooklyn in 2020. Today the brand is in more than 60 locations, across all five boroughs and Yonkers.
Nils Zacharias is the founder and CEO of a plant-based food company. "During the earliest days of the pandemic as he read about restaurants closing while the city’s corner shops and bodegas remained open after being deemed 'essential businesses,' something clicked: These are the stores that New Yorkers depend on and these are the places where most of us buy at least some of our food each week...This, he realized, was an opportunity, to meet people where they already buy paper towels and to launch a company that capitalizes on the connection customers have to their bodega guys." - Chris Crowley
