Advertising, Social Messaging "Two-thirds of the 16.9 million low-income women in the US could not afford menstrual products in 2022, with half needing to choose between menstrual products and food."

I know that I said that we had reviewed enough holiday ads for the year. But then I stumbled upon this one. Using a brilliant and superbly executed short-form video, it informs about an important social problem, names a simple solution and makes a clear call to action. It does so not by preaching but by entertaining. And it does it in a little more than two minutes.  Holiday or not, great advertising is a welcome way to engage and inform. I wish we could see more use of this overused and underutilized medium to sell good ideas, not things we don't need. Article: Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty Video: Deck The Stalls | PERIOD. x Public Inc.