Marketing, Communication Honest marketing is the art of connecting with individuals on a human level.

Heather Sperling licensed under CC-BY

I quip that I am a marketing strategist who hates marketing. But it's no joke that I have a strong disdain for the formulaic and too typical models of marketing that focus only on product, price, place, and promotion. And don't get me started on interruptive advertising. So I'm always glad when I see a good summary of how to use sincere and clear communications to help people engender genuine relationships via marketing channels. The author, Daniel CF Ng, "delves into the concept of marketing as a human science and elucidates a step-by-step plan, fortified with real-world examples and innovative solutions, to harness the art of connections in modern marketing practices." Article: Marketing as a Human Science: Mastering the Art of Connections