When this year's holiday spots are rounded up I would not be surprised to see this one by Apple rise to the top of the list of the best. It is a seamless blend of live action film and stop motion animation. The animation was created by Swedish director and filmmaker Anna Mantzaris, working with TBWA\Media Arts Lab, and produced by Passion Pictures. The film aspect was produced by Hungry Man and director Lucia Aniello. Amazingly the stop-motion was shot on iPhone 15 Pro Max and edited on MacBook Air.
The story is a modern scrooge tale set to George Harrison's Isn't It a Pity. It is gorgeous. Perhaps most remarkable is how effectively the ad makes you feel warm and fuzzy about a company with known ethical issues like environmental reporting; toxic pollution; arms & military supply; workers' rights; supply chain management; irresponsible marketing; and anti-social finance.
Video: Fuzzy Feelings | Apple Holiday Film
Article: Fuzzy Feelings: Apple's Stop Motion Festive Spot Offers a Whole Lot of Heart
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