Communication, Audience "Build for niche. When you market to all, you market to nobody."

Image by Campaign Bootcamp licensed under CC-BY

Matt Klein just published a zine about one of my old tropes. Envision your reader, listener or viewer as a real person. I call this exercise "Find Your Sally". The zine sold out but he's put the content online. It's a really good exploration of the role of your best fit audience in your communications. He starts with some intriguing questions: "What can an audience do to a creator? "What’s possible when we consider that the recipient is in control?" His ideas are so well articulated that they attracted the attention of the folks at SXSW, where he will be a presenter next spring. A worthwhile read.  Article: Resisting Audience Capture: How to Maintain Your Integrity & Sanity Online