"When Frank Pick, the first Chief Executive of London Transport, first took charge of the Underground’s publicity in 1908, he revolutionised poster design. Driven by his belief that good design enriches life, Pick injected new life into a previously conservative, text-based medium by commissioning pictorial posters.  

"Pick believed that ‘There is room in posters for all styles’ and in the 1920s, he began to commission more adventurous posters. He went on to work with graphic designers influenced by radical and avant-garde art movements, such as futurism, cubism, and surrealism, conveying the modernity of the Underground. Many of the posters in this period had a strong art deco flavour. 

"Over three decades, Pick cultivated an extensive network of talented artists and designers. This legacy established London Transport as a leading patron of the arts and brought the capital’s transport system critical and international acclaim for its graphic art and design." - London Transport Museum website

Website: New Global Poster Gallery Opening Soon