Audience People are a whole lot more than just "users".

When it comes to communication, I am a broken record. Always start by asking: "With whom are we speaking?". The more nuanced and detailed we are in understanding our audience, the better our communications with them will be. So I was thrilled to stumble on this simple list of the dangers in thinking of audiences as just users. "A seismic social shift has taken place seeing much of humanity transition from a person to a user. We are all complicit in this shift. We each clicked 'I agree'. We perpetuate and propagate it. We are now the users, the using and the used." - Ted Hunt Article: Users Are.. / People Are..