Four tools you need to master If you are responsible for sharing your group's story you need to understand and ultimately master four skills. In one very packed, but very fun day, we will introduce you to them: how to think of your website as a welcome gate, how to revive the lost art of correspondence, being social, with purpose, and how to watch and learn using web analytics. These are the basics. Until you understand these tools you really are just throwing darts at Facebook.