Packaging
A minimal approach to label design promises a wine without pretension.

Matthias Warnung farms 10 hectares of grape vines in the Kamptal region of Austria. He ferments all of his wines spontaneously, and uses little to no sulfur. While recognized for more conventionally labeled wines, the bottles in his Why So Serious? offerings employ a minimalist and timeless design, without any description of the grapes used to make the wine, or the flavors they present.

The only explanatory copy says: "You take the blue bottle, you make a decision for a certain possibility." "You take the red bottle, you choose one of infinite possibiltles." The designer is Lukas Diemling.

Behance Portfolio: Why So Serious?