"For post-millennial activists, the participatory media age has empowered new creative ways of doing cultural representation business and new Hollywood relationships to get the job done. A formalized job title has emerged for this work: narrative or cultural strategist, often used interchangeably. As a concept, narrative strategy is a cultural and communication practice by which social justice practitioners collaborate with entertainment industry executives, writers, and producers to shape positive portrayals of marginalized communities and social issues in scripted and non-scripted entertaining narratives, critique negative portrayals, and produce and disseminate their own entertainment storytelling content." - City Borum
Book Excerpt: Comedy for Social Change
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