The folks at Futerra make a great case. "Our climate destiny won’t be decided in boardrooms, or parliaments, in the financial markets, or even on the streets. It will be decided in the story which we, humanity, tells ourselves, about ourselves."
It doesn't take much convincing to remind us that "people don’t hear messages; in these wonderfully mysterious minds of ours, every piece of information must meld into a mythos."
And their thesis is strong: "To create a culture of solutions, we must flip the script – and the tenor of our climate narratives. From fear and terror to hope. From anger and rage to purpose. From grief to awe. From confusion to confidence. From guilt to pride. From apathy to motivation. From frustration to clarity. From defiance to desire. From hostility to belonging. From boredom to excitement. From mistrust to openness. From exhaustion to energy."
This is a how-to guide that summarizes proven storylines known to work.
Booklet: Stories to Save the World
Related Story: We Can’t Afford to be Climate Doomers
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