“At Philips, we believe that innovation should be about making quality products that you can enjoy for a long time,” said Josefien Olij, Global Sr. Director Marketing Communications at Philips. “We are proud to launch our latest innovation – Refurb Edition products that are not just as good as new, but better than new. The ‘Better Than New’ campaign is about creating greater awareness of the benefits of re-using perfectly good products, so consumers can use less and re-use more in a fun, easy, accessible way.”
Article: Philips 'Better Than New' - Retro-Futuristic TV Campaign for Refurbished Products.
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