Social Messaging, Advertising
An Independence Day billboard made a simple point: drag bans are unconstitutional.

"Uncommon Creative Studio, Voss Entertainment and RuPaul’s Drag Race Werq the World Tour are behind a billboard that appeared in Times Square on 4 July. It contains one key message: Drag, like any other art form like dance, fashion or music, is a form of creative expression and is therefore protected by the First Amendment." - Liz Gorny

It's not bad self-promotion, either.

Article: RuPaul’s Drag Race Protests Drag Bans with Times Square Billboard