Advertising, Brand Affiliation
Unifying a brand’s "love for rubbers, and its love for… ‘ducking.'"
By now you've heard that that one the announcements that Apple made at this year's developers' conference was that it would stop autocorrecting the word 'fuck' on its devices. Sexual wellness brand Durex wasted no time. They flooded the brand's social media channels with "Instagram posts of 'ducks in the wild,' TikTok videos of rubber ducks 'mucking about,' and targeted posts for 'older ducks.' In the spirit of Pride Month, there’s also a 'queer as duck' variation."

Article: Durex Celebrates Apple No Longer Autocorrecting ‘Ducking’ In Vivid Ads