Social Messaging, Advertising
"Wait, are you, like, a future person?"
Video: Future Woman - Public Transit, a delightfully simple and entertaining 30-second spot
"That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on decarbonization nor does it inherently motivate the city’s stakeholders—both public and private—to act on that plan.

"That’s why cities like San Francisco, LondonNew York, and Helsinki are investing in campaigns to communicate their climate action plans to citizens. And they’re doing so not only to raise awareness about the plan but to identify easy, everyday actions that people can take to make it more tangible, relatable, and actionable." - Michael Shank

Article: How San Francisco Translated its 300-Page Climate Plan Into Tangible Actions for Residents