"In an advert for Swedish public transportation company Västtrafik, Forsman&Bodenfors tries to come up with a new solution to our increasing desensitisation to climate crisis statistics.

"The advert is based around one particular stat, from the IVL Swedish Environmental Research Institute. It says that if 50 people travelled by electric bus, they would emit 36 times less CO2 than if they travelled by fossil car, and 11 times less than travelling by electric car. Västtrafik’s goal is to make these statistics available to more people, 'because a prerequisite for reaching the climate goals is that we share the resources,' says CEO Lars Backman." - Liz Gorny