Social Messaging "Given their ability to elicit emotion, spark conversation and circulate ideas, movies and TV programs have enormous power to shift cultural norms."

"For decades, Hollywood has produced climate change entertainment that depicts only one potential future: catastrophe. Instead, it should play a positive role in the fight against global warming by offering a wealth of stories that help humanity make sense of and address the present and future of life on a dangerously warming planet." - Amanda Shendruk Opinion: Audiences Want a Different Climate Change Message. Hollywood Should Deliver.