"Taking Big Dairy head on, Oatly is playfully promoting environmental transparency by very publicly touting its own carbon footprint in print ads and billboards, encouraging milk-sellers to do the same. To redeem its offer of free advertising, companies must visit a designated microsite and answer 68 questions — the same questions that Oatly answered to earn its climate certification, per release details. In return, the company will pay for one free out-of-home or print ad with a maximum value of $50,000." - Jessica Deyo
Article: Oatly Challenges Big Dairy Over Climate Impact with Free Advertising Offer
Related Article: Oatly Carbon Labels Measure Climate Footprint. Do They Work?
Related Article: Greenwashing Era is Over, Say Ad Agencies, as Regulators Get Tough
|
|
