Advertising, Corporate Social Responsibility
There is a drinking straw’s worth of single-use plastic hidden inside a piece of regular chewing gum.



"Plastic-free gum manufacturer Nuud has called out its bigger rivals, including Wrigley's, in a 'playful' out-of-home campaign. The campaign, 'Chew plants not plastic' created by TheOr, stems from the fact that there is a drinking straw’s worth of single-use plastic hidden inside a piece of regular chewing gum.

"The push calls out gum brands that use single-use plastic in their products by making this ingredient more transparent on the offending brand’s packaging." - Charlotte Rawlings

Article: ‘The Food Industry’s Dirtiest Secret’: Nuud Calls Out Gum Giants on Plastic Content