Research shows that companies that succeed in uncertain times are those who are attuned to what matters to stakeholders.
"The Hellman’s Make Taste, Not Waste campaign aims to decrease food waste by showing people how mayo can turn leftover food into tasty flavor adventure. It’s a move that exemplifies how a brand can help consumers be more sustainable, well beyond the point of purchase."
"You might be thinking now is not the time to take on the lofty goals that come with organizational purpose and the integration of environmental and social strategies into your business, let alone all the change it would bring with it.
"Those very initiatives and your own purpose-driven leadership have the potential to solve your most pressing business challenges. And research shows consumers not only expect this from you, they’ve never been more eager to prove it: 96 percent of consumers say buying from purpose-led brands is important despite soaring inflation rates and a looming recession — and 50 percent are willing to pay more for these products." - Charles Taylor
Article: 5 Ways to Recession-Proof Your Brand with Purpose