Corporate Social Responsibility, Social Messaging Ikea uses roomsets in UK stores not to sell furniture but to highlight the reality that people who experience homelessness are forced to endure when living in temporary accommodations. "One in every 208 people in England is currently experiencing homelessness, with thousands more likely to lose their homes by the end of the year as a result of the cost of living crisis. Together, IKEA and Shelter have created ‘Real Life Roomsets’ to raise awareness of this issue and highlight the real living conditions of those who are forced into temporary accommodation as a result. "The roomsets, which are a stark contrast to those found in IKEA’s famously inspiring and well-designed showrooms, are based on real stories of people local to the stores involved. Each roomset highlights the cramped, dangerous, and grotty spaces that an increasing number of people who are experiencing homelessness are forced to experience when living in temporary accommodation." - Eva Dixon Article: Ikea and Shelter Reveal the Reality of Temporary Accommodation