How one hotel lives up to its brand promise to support community while serving the planet with soul
Photograph by Teresa Bergen
Just before the holidays last year, Teresa Bergen visited the SCP hotel in Richmond, OR. The initials stand for Soul Community Planet and she "was astounded at how diligently the brand works up to that promise."
On the night of her arrival she found herself a performer in a reader's theater staging of The Christmas Carol in the lobby. Provisions Market, the hotel’s café, features a lot of locally produced products, and hosts local book groups and a knitting club. SCP works with local social service agencies to employ people with diverse abilities, and the hotel's restaurant has chosen to go vegan until it can find sources of ethically produced meat.
General manager general manager Tobias Colvin promises that “the brand is always the same. We’re always trying to go for soul, community, planet.” Bergen says that if this brand promise sounds good to you, "you’re in luck. The chain is expanding. Right now, it owns properties in Oregon, Colorado, California, Hawaii and Costa Rica. SCP doesn’t build anything. Instead, they buy and revive."
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