AI, Learning Marketers and agency execs say that they don’t see ChatGPT taking copywriting jobs, but that it will likely be a tool advertisers use to "help the creative process". "Freelance creative director David Wecal has been testing the capabilities of ChatGPT...So far, Wecal has found it to be 'a tool to develop logic' that could possibly help craft social posts or news releases but it 'doesn’t bring any style or humanity or a unique perspective,' he said. Industry professionals who have used ChatGPT (which is offering a 'free research preview' according to a window that pops up when you sign up) say they’ve used it for brainstorms or to help them get past writers’ block." - Kristina Monllos Article: Marketing Briefing: How Marketers Are Finding Ways to Use the Latest Buzzy AI Tool, ChatGPT