How did the campaign behind the Partnership for a Drug Free America’s iconic commercials develop, and why were its products so memorable?
An advertisement by the Partnership for a Drug-Free America
One of my all-time favorite Onion headlines is "Drugs Win War on Drugs."
This is a great article on the ad campaign that sparked that war. What made the ads in this campaign so iconic? Writing in Journal of Social History, Joseph Moreau says: “Television advertising necessitates a relatively straightforward style, but this spot goes well beyond the demands of the medium. It relies on a conscious, unapologetic refusal to engage in debate with a hypothetical opponent.” Any questions?
Article: The Story Behind “This is Your Brain on Drugs”