Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good.
Les Prés Rient Bio is one of 45 Danone brands that has achieved B-Corp certification.
“'Certification is a means to achieve something that is much bigger than [certification alone], which is to drive systemic change,' said Gian Maria Bruno, Global B Corp Director at Danone— which to date has had 45 of its brands (accounting for over 60 percent of its global sales) achieve B Corp certification; the company is aiming to become one of the first completely certified multinationals by 2025. 'It’s a no-brainer that if you want to achieve this systemic change, we need to have big players.'
"Certified Danone brands including Danone North America (which itself became the largest B Corp in 2018) join Nespresso, Ben & Jerry’s (owned by Unilever), Natura &Co, Tom’s of Maine (Colgate Palmolive), Athleta (Gap Inc), and other multinational brands in B Corp certification.” - Christian Yonkers
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