Barbara Kruger’s iconic 1989 poster has become even more relevant now.

"Kruger’s images inspire viewers around the world because they exist outside of the elite spaces of museums and galleries.

"Writer and poet Adam Heardman cites the importance of situating political art in the public sphere.

"Heardman writes that Kruger saw the concentration of corporate power as a direct threat to individuals, particularly women and minorities. To resist corporate America’s efforts to create a single, homogeneous consumer, she wrested advertising tactics from them to quickly and effectively communicate the hopes and fears of marginalized people, enabling the voices of those demanding justice to go viral.

"Given the battle ahead to regain the right to abortion, we expect many more artists and activists to draw from Kruger’s work for inspiration, strategy and strength." - John Corso-Esquivel and Lia Rose Newman

Article: Why a 1989 poster is Still a Fixture in the Battle Over Abortion Rights