“'Do they really mean it?' he writes. 'I believe they do, for a mix of positive reasons—a new generation of CEOs includes many who are committed to the idea, a growing army of employees are demanding it, and even some customers are beginning to value it—as well as a negative reason: the political environment continues to look very threatening to business these days.'"

"Murray concludes that they are taking it seriously, in any case. A central message of the book is that 'a new age of business' requires leaders to focus on purpose rather than putting profit first. He argues that there is a good business reason to do so. 'In the long run, there is no tradeoff between purpose and profits,' he writes. 'You can’t have a successful company in the long term if your employees can’t make a decent living; you can’t have a successful company if social turmoil is undermining the community, the society, or the political context you must operate in; you can’t have a successful company if the climate is creating chaos.'” - Kevin J. Delaney

Book Review: What Happens When A Company Puts Purpose Ahead of Profits