Corporate Social Responsibility, Brand Purpose
There’s something to be said for brands who take a stand. 

Ivy Liu

"U.S. companies like Starbucks, Amazon and Nike have committed to cover travel-related costs for emplolyees wishing to obtain an abortion in another state."

"...That’s not to say every brand needs to have an opinion on everything. According to Deb Gabor, founder and CEO of Sol Marketing, a brand strategy consultancy, 'Sometimes, neutrality is a stance.' She added that a brand could ruin its reputation, and thus sales, by picking and choosing issues that aren’t aligned with its DNA. 

"It’s an ongoing debate in the marketing industry, considering the social responsibility of brands and businesses. Oftentimes, brands will find themselves pitted against making money or being ethical, as 'those two things are often in conflict,' said Rachael Kay Albers, creative director and brand strategist at RKA Ink, a branding and marketing agency. Still, as much power and influence companies have, there’s something to be said for brands who do take a stand." - Kimeko McCoy

Article: Why Brand Strategists are Revisiting the Idea of Brand Purpose in a Post Roe vs. Wade Society