Corporate Social Responsibility
Brand leaders: be affluent in cultural/societal ideologies

"Major global events have reverberated and affected our perception of our culture and society. The pandemic, the war in Ukraine, climate change, and social justice movements like MeToo, Black Lives Matter, and LGBTQ rights have become part of a larger conversation that brands can no longer ignore. Actions speak louder than words when it comes to expressing values and beliefs consumers respect. Doing nothing is the equivalent of complicity. It’s not just consumers who feel this way. All stakeholders, including funders, shareholders, employees, suppliers and partners, as well as local communities are connecting to companies that do more than give lip service to the issues they care about." - Alan So

Editorial: Brands Must Get Social & Political