Turning ads into online "ad poems'
"100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor."
This year Chay Schmidt turned his project into an Instragram page, @100Poems. The "Ad Poem" under my headline was inspired by the Benetton ad above.
"In 100 Ad Poems, he seeks the transcendent language in consumerism by transforming ad copy into various poetic forms, with an open mind and his tongue firmly in-cheek. His anthology of free verse, dadaist, and concrete poetry satirically considers branding’s role in contextualizing the human condition, with results that range from unexpectedly resonant to nonsensically charming." - PRINT Magazine
Article: Chay Schmidt Interrogates Modern Branding with Thoughtful Poetry