"It’s always a bitter-sweet time of year for queer people. As we celebrate 50 years of Pride in the UK, mainstream media is platforming ‘debates’ about whether trans people deserve to exist, and racism is apparently still rife even within Pride organisations. Easy to be cynical about it all, isn’t it? 

"However, in a dramatic departure from this dearly beloved industry tradition – slagging off organisations doing Pride wrong – maybe it’s time we focused on actual LGBTQ+ people? Why we’re so excellent – and how brands could channel a little of that big gay energy for themselves, instead of strategically co-opting and commercializing it.

"Now, we all know that queers are better than straights at everything. Cowboy hats. The act of longing. Throwing weddings. Salad… And community – us queer people have it by the shedload." - Suky Stroud

Suky goes on to outline three simple strategies that any brand can use to "build community like a queer".

Article: What Queer Instagram Can Teach Us About Building Community