Ikea’s new campaign aims to help parents-to-be come up with baby names.
"Ikea has long been known for the quirky naming of its products, which from the get go have been named after Scandinavian towns, lakes, and other geographical features, but also traditional boys and girls names.
"For the brand's new ad campaign for Norway, created by Try ad agency, it is leaning into its skill for coming up with unusual monikers to help out parents who are part of a pandemic baby boom in the country."
Article: Struggling to Come Up With Baby Names? Ikea Can Help