The research is in. Setting words in certain fonts measurably boosted consumer response.
"Monotype partnered with applied neuroscience company Neurons to put their deepest held beliefs to the test and find out if different typeface really do effect our emotional state. The foundry wanted to understand how fonts drive experiences, associations, and feelings, and assess the effectiveness of different typefaces in unique situations.
"The study found that setting words in certain fonts measurably boosted consumer response by up to 13%." - Graphic Design USA
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