The LEGO Group is celebrating pride month with its "A-Z of Awesome" campaign which runs into 2023.
"The campaign uses LEGO builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community.
"The alphabet A-Z will be developed in creative LEGO creations to help LGBTQIA+ families use play to have open conversations about their identities. For the alphabet to be created in the most authentic and meaningful way possible, the designs of each letter will be created by members of the LGBTQIA+ community, including LEGO fans, young and old, members of the community and LEGO employees.
"Launching during Pride Month, the alphabet aims to build understanding and acceptance of the LGBTQIA+ community and the different abbreviations used." - Marketing Interactive
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