"Creating a more accurate depiction of mothers starts with advertisers understanding and educating themselves on the realities of family caregiving.

“'Our responsibilities are harder and more complicated than ever as families have increasing demands, and the emotional and financial stress can be overwhelming,'” said Staci Alexander, VP of thought leadership at AARP, who is caring for a child with special needs and an aging parent. 'Our stories should be accurately represented in the media, marketing and advertising industries.'

"...Blessing Adesiyan, the founder and CEO of Mother Honestly, agreed, adding, 'There are so many aspects to us. We are CEOs, C-level executives, business leaders and we just happen to be mothers.'

"...It’s also important to hire and promote diverse talent in advertising—it amplifies diverse, often-underrepresented voices and creates work that reflects the world as it is and as it could be."

"...Ultimately, advertisers must stop portraying 'mom roles' and 'dad roles' as separate.

“'There’s one role: parent. And the sooner advertising reflects that, the better we’ll all be...'.” - Stephanie Taylor

Article: How Advertisers Can Change Outdated Motherhood Narratives