Making your brand promise to potential team members
You've heard me say this about a bazillion times: The most important members of your audience are your own people. If your own team understands who you serve, how you help them and why you do it, they can be the best advocates for your brand.
Now, during a time in which LinkedIn reports that almost half of all employees are considering changing roles in 2022, this critical marketing effort takes on a whole new importance.
"With this in mind, LinkedIn has published a new guide on employer branding, which includes a range of notes on how to maximize your employer appeal online.
"The 8-page guide includes notes on what types of content can help to boost appeal to potential candidates at different stages of the journey."
"There’s also an example roadmap of a prospect’s interest pathway, which further underlines the need for different types of content and contributors in the process.
"The last section of the short guide looks at how brands are seeing success with employer branding on LinkedIn, which provides more tangible guidance based on these notes." - Andrew Hutchinson
Article: LinkedIn Publishes New Pocket Guide to Effective Employer Branding