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Design Prioritizing sustainable design before it was hip ![]() "For design legends Ray and Charles Eames, finding purpose at work entailed satisfying three audiences: the client, yourself, and society. "The third factor, caring for common good, is a hallmark of the Eameses’ practice. They sum it up as a constant search for the best product for the most people, costing the least amount of money, effort, and material. "Long before sustainability became an industry buzzword, they pursued making consumer goods that were durable, repairable, and built with materials that didn’t harm ecosystems. Beyond handing off blueprints to manufacturers, the Eameses believed, designers had a responsibility to improve a product’s supply chain—from testing to manufacturing, production, packaging, and delivery. "The Eameses also bristled against the marketing hype characteristic of the design industry, which is still very much prevalent today. In his 1986 book, Business as Unusual, Hugh De Pree, Herman Miller’s former CEO, recalls a particularly feisty moment with Charles while reviewing the decor for their New York City showroom. Spotting a banner with the words 'good design,' Charles scoffed: 'Don’t give us "good design" crap. You never hear us talk about that. The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in 10 years?'” - Ann Quito Article: The Three Elements of a Fulfilling Job, According to Ray and Charles Eames |