"In 2021 Verizon launched a new range of own-brand mobile phone accessories which can be purchased online or in Verizon stores. The products feature upgraded materials with improved sustainability and the range includes phone cases, chargers, wireless chargers, cables, car adapters and screen protectors. Pentagram developed the packaging for the new range, responding to a brief which was to improve the packaging structures to provide better product protection as well as to develop an enhanced unboxing experience for customers. The new packaging also needed to demonstrate sustainability and accessibility improvements.

"Improving the packaging structure and unboxing experience whilst reducing environmental impact is challenging, so the design team worked with Giraffe Innovation to establish the carbon footprint of each component of each existing package, covering materials, design, manufacture and shipping. This analysis highlighted the opportunity to make carbon footprint savings if the package sizes were reduced significantly and all plastic components were removed."