"On February 24, employees at I am IDEA, a Kyiv-based ad agency, were on their way to shoot a commercial for Domino’s when they learned that Russia had invaded Ukraine.

“'Everything was ready,' Ihor Havrush, a creative director at the agency, told Marketing Brew. 'At five o’clock in the morning, we should start shooting. And actually producers of the [shoot], they called me at five o’clock in the morning. And they said, ‘Ihor, we’re fucked.’

"Before the bombing began, the plan had been to shoot at a large studio and a Domino’s location that has since been destroyed. Havrush confirmed everyone on the shoot, including the 82 people who were already on set, made it home safely.

"Since that day, he has remained in Ukraine, along with agency CEO and co-founder Igor Finashkin. Other coworkers, like creative group head Irene Ilchanka, have relocated to places like Canada. Families have also been separated, with Finashkin’s wife and two sons now living in France. Finashkin told us he often thinks how grateful he is that his family is somewhere safe. “This is the thing that’s keeping your mind free,” he said.

"In the midst of turmoil and across many miles of separation, the agency has kept its doors open as employees lend their skills to help Ukraine and try to retain a sense of normalcy" - Katie Hicks